Attending a local networking meeting for the first time last week made me realize a couple things about myself and my business that I had not thought of before…
Firstly :: that people KNOW what I do and believe in me enough to have invited me to join/attend said group.
Ok :: that’s not really the first thing but I thought I’d throw it in there.
The members do a 60 second ‘commercial’ about their businesses each week and as a newbie, of course got to stand up and try to do one as well. DER. I felt like a moron, but whatever! Afterwards it got me thinking that I DON’T have a commercial for myself… because when people contact me, they already know I’m a photographer, right? So half the battle is done. My commercial starts when I am selling my clients on the experience I hope they will have when the BOOK me as their photographer.
I take my business very seriously and I hope that’s reflected in the way I speak about it. I also don’t want people to roll their eyes when I tell them I’m a photographer. It has to be so much more than that!
Secondly, to identify my target market so I can see them where ever I go.
My target market is anyone who has ever looked into the mirror and not felt good enough about herself at any time in her life.
I have LIVED that scenario in my life. Many times. As a photographer I talk about trust with my clients, because they have to TRUST ME. How often have I given trust to another person to capture me? Rarely.
I have to chuckle when I hear people say… ‘I will NEVER get photographed!’ Why not? It’s a memory from a time in your life you may forget otherwise! It’s all fine to remember the EXTRAordinary moments, but the regular everyday ones are just as special
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“What ever you vividly imagine, ardently desire, sincerely believe and enthusiastically act upon must inevitably come to pass.” Paul J Meyer
If you would have told me 4 1/2 years ago, after the birth of our second daughter, that when I quit my {secure, steady, easy, insurance providing, paycheck wielding, Paid-Time-Off supplying} job to “do more pictures on the side” that the ‘easy’ photomomma style photos I was doing would turn into a mini empire I’m now fully in charge of… I would have LAUGHED AT YOU LIKE A CRAZY PERSON.
Believe it or not… just over a year ago I was attending a convention and chatting with some great ladies over lunch and had mentioned that “I didn’t see myself doing photography for the rest of my life” because there are just sooooo many other things I want to be doing. The girls gasped and said… WHAT???
Well… fast forward 1 year PLUS two workshops that changed my entire perspective on photography. I really honestly believe that since I’ve found my niche… I can’t imagine NOT being a photographer. Wow. Deep, huh?
I believe my clients like me and like my work because I’m a simpleton. I want magic in my photos. I want emotion. I want connection. It’s that simple.
I believe with my whole self that making people feel great and then capturing a great image is the most rewarding part of this path that I’m on. I’m not out to be the most popular. The most showy. Because that’s not who *I* am. I just want to make fantastic images of people who may not think they’re very fantastic. Easy enough right?
I am posting this image from the other day… it’s the perfect example of simple beauty. No smoke, no mirrors…
Memories eventually fade, but hopefully the images of these ladies will be passed on to their kids and grand kids and by the grace of time and longevity they’ll be heirlooms for life. A moment remembering that this was a first time Mother’s Day for one, and the first time being a grandmother for the other… What a wonderful gift!
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Click this link and cast a nomination for studio 60! Should I reach 250 votes, I will be in the running for a Small Business Grant from Chase & LivingSocial!
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Why am I blogging about the timeline cover of my facebook page? I don’t know why… I just can!
Looking through recent photos of beautiful women I’ve captured starts at the pregnant girls and jumps all the way to the other end of the spectrum! LOL!I want to make it known that ALLLLLL sessions will include complimentary hair and makeup! So whether you’re wanting to update your family portraits this year, are expecting a baby, are graduating from high school, need a little pick me up and pampering or WHATever the cause… I’m here for you. Women excite me and the stories we can tell are always fascinating. I love talking about life and connecting and creating and capturing! If you’ve come in for a session, you know I’m always talking, always participating :: always encouraging.
If you’ve received a gift voucher from studio 60, please :: take advantage of the experience. Do you have questions? Call me. 346.5420
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